• Join us for the BIG game: August 23rd, @ Bishop Lynch High School - 7pm Kickoff

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Why do we play?

Tackling Alzheimer's®

BvB Dallas is more than just a powder-puff football game—it's a spirited showdown for a cause! Founded by sisters determined to make a difference after their father’s battle with Alzheimer’s, BvB unites young professionals in a day of fun, fellowship, and philanthropy to tackle Alzheimer’s for good.

Brought to Dallas in 2008, BvB has become a powerhouse both on and off the field. With over $6.1 million raised and more than 1,000 dedicated volunteers, BvB Dallas is proving that together, we can tackle Alzheimer’s

Where are we to our goal?

Help us Tackle Alzheimer's


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Our Mission & Cause

Why Tackle Alzheimer's®?

Brookdale and BvB Dallas:

Making a Difference in Alzheimer’s & Dementia Care

A week before the COVID-19 pandemic changed the world as we know it, Celia Naples and her family were moving their mother into a Brookdale memory care community. What could have been a stressful situation was mitigated due to the kindness and compassion of Brookdale associates, who helped both Celia and her mother navigate the tough times. In fact, Shewanesh Gebrewahid, Clare Bridge® Program Coordinator at Brookdale Lake Highlands in Dallas, helped ensure Celia and her mother stayed in touch. “The staff here was just amazing through that whole process,” Celia said. “We did a lot of FaceTime. Shewanesh is what got me through COVID with my mom being here.” 

Shewanesh has devoted more than 15 years to Brookdale and remains committed to making sure each resident’s day is a quality day. Her passion and purpose help carry out Brookdale’s mission of building trust and providing excellent care for residents. “I love my residents,” she said. “We are here for them. To connect with them, to talk to them, to listen to them, it just makes me happy.” After witnessing Shewanesh’s engagement with residents — including her own mother — Celia and her family credit the team at Brookdale Lake Highlands for making a significant, positive difference in their lives after entering the new reality of their mother’s dementia. Even though her mother couldn’t verbalize anymore, Celia said that observing her with Brookdale’s caregivers showed their devotion to interacting with her in a way that made her comfortable. During her mother’s stay, Celia depended on Shewanesh and trusted her. “You can’t ask for more than that,” she said.

As the nation’s premier operator of senior living communities, Brookdale Senior Living and its associates are committed to providing quality care to seniors and helping them live their best lives. BvB Dallas aligns closely with our mission of enriching the lives of the seniors and families we serve with compassion, respect, excellence and integrity. And like Brookdale, BvB Dallas encourages and helps provide young professionals with opportunities to reach across generational lines and assist those living in advanced stages of dementia. Our Alzheimer’s and dementia care program, Clare Bridge, provides a community of hope for those living with Alzheimer’s and dementia through person-centered, innovative care based on the latest scientific research. At Brookdale, we strive to provide a sense of belonging, purpose and fulfillment for each and every resident in a caring and comfortable environment that feels like home.

Who Supports bvB Dallas?

Our Sponsors

Why do we play and support BvB Dallas?

Hear from our participants

BvB Dallas has a special place in my heart—I’m proud of the impact we make in our community while we work hard to defeat Alzheimer’s disease. This organization has brought some of the best people into my life and has made me a better leader and athlete!

Mishell Seyfetdinov
Team Blue

Being a part of BvB is truly a life changing experience. This organization helped me to hone my purpose and step out of my comfort zone while surrounding me friends that feel like family. I’m deeply grateful for the community we have here and for all the good we do in helping to end Alzheimer’s.

Claire Wheatley
Team Blitz