200+ YOUNG PROFESSIONALS TAKE THE FIELD TO #TACKLEALZ
9th Annual Powder-Puff game to raise $500k for Alzheimer’s research
Dallas, TX (August 2, 2016): On Saturday, August 13th, some 5,000 fans are expected to fill the Cotton Bowl at Fair Park to support Dallas’ most dedicated young professionals. More than 200 men and women will take the field at 7:30 pm in the 9th Annual BvB Dallas Powder-Puff Football Game to TACKLE ALZHEIMER’S. Among the 35 powder-puff games played around the country, BvB Dallas is the largest both in terms of number of participants and dollars raised to support research and awareness.
Since it’s inception, passionate philanthropists of BvB Dallas have raised awareness and $2.3 million to fund Alzheimer’s research in North Texas.
For the past eight weeks, players and coaches have educated friends, family, coworkers, and the community about the need for research and scientific advancements in the diagnosis and treatment of Alzheimer’s. Every 66 seconds, someone in the United States develops Alzheimer’s – the 6th leading cause of death in this country.
“Too many of us have lost parents, grandparents, aunts and uncles to this terrible disease,” said Katie Morgan, BvB Dallas Co-President. “This group of amazing men and women has spent their summer practicing, raising money, and sharing why our generation must do something to change the odds. We couldn’t be more proud of their efforts – on and off the field.”
Each player or coach raises a minimum of $1,200 to earn a place on the field on game day. To date, the men and women of BvB Dallas have raised 75% of their 2016 goal of $500,000. (Click the link to see the progress).
The money raised this summer will support pioneering institutions focused on Alzheimer’s research. Through a competitive process held in the spring, the following organizations have been selected as the 2016 beneficiaries:
UT Southwestern Medical Center will provide training for a neuropsychology postdoctoral fellowship, to be named after BvB Dallas, in research and patient treatment related to Alzheimer’s disease.
Baylor AT&T Memory Center will be conducting research with the goal of developing a blood or urine screen to detect Alzheimer’s vulnerability years before symptoms occur.
Findings from the Center for BrainHealth’s 2014 study, funded, in part, by BvB Dallas, suggest that strategy-based brain training may improve cognitive function for those with mild cognitive impairment, a state that often precedes Alzheimer’s disease. BvB is now supporting Phase 2, which adds neuro-stimulation and brain imaging to the study protocol.
TICKETS: Tickets to the game and After-Party are included with a $25 donation to BvB Dallas. For player profiles, video, images, Game-Day information and to donate online, visit the BvB Dallas website.
This year’s annual game kicks off promptly at 7:30pm with 1310 The Ticket’s Ty Walker calling the game, and the Sirois Brothers, of Cirque du Sirois, joining him on the sidelines as the ever-popular color commentators.
Local and national brands have stepped-up to sponsor the game in support of the cause including Horseshoe Bay Resort, Sportsradio 1310 The Ticket, Ebby Halliday Companies, Evolv Health, Bud Light, Barley House, and Reagor Dykes Auto Group. BvB Dallas is also supported by Christie’s Sports Bar, Eye Black, Kendra Scott, Sisu, The Biz, The Rustic, and Trees.
HEAR THE STORIES: visit YouTube to see more about Game Day and why these young professionals #TackleALZ.
MEDIA CONTACT: Elizabeth Clayton | 214.673.7162 | Elizabeth.Clayton@bvbdallas.org
*Confirmed media is welcome on the field, in the stands and at the after-party with all the Blondes and Brunettes. Please RSVP for credentials and a parking pass.
Photos attached by Eric Garcia Photography.
About BvB Dallas
BvB Dallas is a young philanthropist group dedicated to raising awareness, funds and support to TACKLE ALZHEIMER’STM. Founded by sisters whose father was afflicted by Alzheimer’s, BvB is a personal way for young professionals across the country to share a common passion of fun, fellowship, and philanthropy, culminating in a powder-puff football game to raise money for Alzheimer’s research and awareness.