BLONDES AND BRUNETTES ARE BACK AT THE BOWL!
POWDER-PUFF PROCEEDS BENEFIT LOCAL RESEARCH ORGANIZATIONS TO TACKLE ALZHEIMER’S DISEASE
August 5, 2014 (Dallas, TX) On Saturday, August 16th, over 200 of Dallas’ most beautiful and talented young-professionals will take the field at the Cotton Bowl in the 7th Annual BvB Dallas Powder-Puff Football Game presented by Bud Light. The annual game, which raises money to help find a cure for Alzheimer’s, Kicks-Off promptly at 7:30pm with 1310 The Ticket’s Ty Walker calling the game, and the Sirois Brothers, of Cirque du Sirois, joining him on the sidelines as the ever-popular color commentators.
The last six games have raised a combined $1.3 million for Alzheimer’s research and care for the estimated 75,000 patients in the DFW area. This season, the players and coaches have already raised $267,000 (click for updated amount), with a goal of $400,000 by Game-Day, all the while spreading awareness of the rising epidemic of Alzheimer’s in this country.
“Alzheimer’s disease is a formidable foe, listed as number 3 of America’s top killers behind heart disease and cancer. And while the brain disease is a frightening diagnosis, scientific discoveries are bringing new hope for those living with the disease and those at risk for developing it,” said Dr. Sandra Bond Chapman, founder and chief director of the Center for BrainHealth at The University of Texas at Dallas and Dee Wyly Distinguished University Chair. “Our research at the Center for BrainHealth is contributing to solutions that will one day reduce risk, help to earlier diagnose and treat Alzheimer’s disease effectively. With the support of BvB, we can continue to make great strides in building brain resilience and maximizing cognitive performance across the lifespan in health, injury and disease.”
This year’s game benefits the Center for BrainHealth as well as UT Southwestern Medical Center, keeping all of the donations raised by these Dallasites in the State of Texas.
“We are so grateful for BvB Dallas’ efforts to support Alzheimer’s disease awareness and research. These collaborations allow UT Southwestern Medical Center clinicians and researchers to lead the way in Alzheimer’s disease research, train the next generation of healthcare providers, and provide compassionate, leading-edge care to our patients,” said Dr. Mary Quiceno, Assistant Professor of Neurology & Neurotherapeutics at UT Southwestern.
The organization is also looking forward to moving back into the newly renovated Cotton Bowl at Fair Park, where more than 3,000 fans watched the Blondes take home the trophy in 2012. The game was held at Bishop Lynch High School in 2013 while the stadium was under construction.
The football game has become a summer tradition in Dallas. Last year, more than 3,500 fans braved the triple-digit temperatures to cheer on their favorite team. This year’s attendance is expected to be even larger as the participant roster grows and the next generation of football stars step onto the field.
Local and national brands that have stepped-up to sponsor the game in support of the cause and include presenting sponsor Bud Light, Ebby Halliday Companies, Sportsradio 1310 The Ticket, Camp Gladiator, The Biz, Paul Taylor Homes, The Davis Family, Kendra Scott, Go Kickball, UBER, The Common Desk and DO214.com.
Tickets to the Game and After-Party are included in a $25 donation to BvB Dallas. For player profiles, video, images, Game-Day information and to donate online, visit www.bvbdallas.org.
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Media Contact: Erin Finegold | 214.415.9183 | firstname.lastname@example.org
About BvB Dallas
BvB Dallas (formerly Blondes vs. Brunettes Dallas) is a powder-puff football game hosted for a day of fun, fellowship, philanthropy and enjoyment as a way of raising money and awareness of Alzheimer’s Disease care and research. Founded by sisters whose father was afflicted by Alzheimer’s, BvB is a personal way for young professionals across the country to raise awareness, funds and support to help eradicate this grave disease. To date, BvB Dallas has raised over $1.5 million for the cause. For more information, visit www.bvbdallas.org.
About the Center for BrainHealth at The University of Texas at Dallas
The Center for BrainHealth at The University of Texas at Dallas is a scientific research institute committed to understanding, protecting and healing the brain. With more than 60 fully- funded research projects, scientific exploration at the Center for BrainHealth is leading edge, innovative, improving lives today and translating groundbreaking discoveries into practical clinical application. Cognitive neuroscience experts at the Center for BrainHealth are dedicated to discovering ways to build resilience, regain cognitive function and retrain the brain to maximize the potential of the most vital organ. For more information, visit www.centerforbrainhealth.org.
About UT Southwestern Medical Center
UT Southwestern, one of the premier academic medical centers in the nation, integrates pioneering biomedical research with exceptional clinical care and education. The institution’s faculty includes many distinguished members, including six who have been awarded Nobel Prizes since 1985. Numbering more than 2,700, the faculty is responsible for groundbreaking medical advances and is committed to translating science-driven research quickly to new clinical treatments. UT Southwestern physicians provide medical care in 40 specialties to nearly 91,000 hospitalized patients and oversee more than 2 million outpatient visits a year.